Apple Consumers More Loyal Than Android
Apple Consumers More Loyal Than Android A study conducted by market analysts GfK institute found that consumers are most loyal Apple. Defeat Android and BlackBerry fans.
GfK interviewed 4500 respondents in the European region, the United States, Brazil, China and Japan. As many as 84% of iPhone users claim to still be buying Apple again when upgrading handsets so that they are considered the most loyal.
Apple fans loyalty higher than Android users. 'Only' 60% of smartphone owners will make sure Android based handset Android buy again when they want to replace the handset.
While BlackBerry users are in the top three in a matter of loyalty. This survey reveals only 48% of BlackBerry users will still use the handset of the same brand when they replace the smartphone.
"Those who are satisfied with their handsets will now be difficult tempting new platforms. Provider smartphones that create harmonious user experience will be able to increase consumer loyalty," said Ryan Garner from GfK.
"Consumers feel more problems than it otherwise would occur if to exchange their digital lives on smartphones," he added.
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