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Google appears to have jumped on the exclusive instant messaging bandwagon, meaning one that is built into an OS. The trend began with BlackBerry Messenger.  

Apple recently announced iMessage to be integrated into the iOS 5 and now, according to sources familiar to the matter, Google may have decided to develop something similar seeing the success of BlackBerry Messenger as well as the growing interest for iMessage.Currently, Android users have the text-only Google Talk client, seeing that instant messaging was hardly Google’s top priority.

The idea may sound pointless initially, but with users using the same platform, the sending of SMSes can be limited as instant messaging comes without extra charges or character limits, only requiring an internet connection. Free messaging services such as WhatsApp in the Netherlands have been adopted quickly by the younger generation, increasing such services’ market share. Carriers are of course, not very taken with the idea, some even saying that ‘not everyone would use the messaging services instead of SMS’. If and when over-the-web messaging clients are built into every phone, they will surely want to limit it as net neutrality laws are still far from established.Google Instant Messenger